The challenge:

This large Canadian telecommunications firm already has a fairly sophisticated technical back-end that can support millions of customers. But they also lack appropriate infrastructure needed to support some of their operations. As well, the company’s leadership is highly motivated to implement artificial intelligence technology throughout several of its business lines and provide the financial and technical support to create that kind of capacity over a multi-year period.

The Dessa team spent time with various departments at the telecommunications firm to identify how to best analyze the massive data trove that the company had spent decades building. While the data itself was housed in fairly old databases that were too big for AI algorithm manipulation, there was some optimism that significant conclusions would be found to increase the efficacy of the telecommunication firm’s mobility business.

the solution:

The Dessa team led the effort to acquire significant computing power needed to handle the millions of data points that the development team’s AI algorithms would analyze. Dessa used that data to process predictions and models under a rigorous plan to identify patterns in customer behaviour in real-time. Dessa was able to extract value out of data points that was believed to be impossible, and provide a useful snapshot of a customer that can be used throughout a variety of departments including sales, retention and customer service.